If you are an SEO, you’d be eager to learn about the latest( Google June 2019) algorithm
update. Every new update brings with it either a positive or negative impact on rankings. And that is why these rankings matter for everyone associated with an online business.

A drop in rankings means a drop in traffic, and a drop in traffic will result in dip in sales.

Even trivial changes can have a huge impact on the rankings of a website. As soon as the update is announced, everyone checks the effect of the update by checking their rankings. 

Google only announces the date and time of update, but nobody knows what changes are made. Except those, who are wise enough to monitor their performance before and after the update, and look into the possible factors that are given more or less importance in the new update.

How Do Changes In Google Algorithm Affect Rankings?

With every update, Google clarifies that the sole purpose of these updates is to promote the original content and demote those who get on top by unfair means. On the other hand, Google also has to face serious backlash when Sites suffer a significant decline in traffic after the update.

Some times the effect of these trivial updates is so big that website with more 10,000 traffic daily are plunged to less 5,000.

On the other hand, for some websites, these changes bring massive results. Like they start getting double/tripe traffic from a specific region. Or their keywords find top rankings, that were previously nowhere in top searches.

Why Positive Results For Some & Negative For Some?

Well, this is a question that annoys many SEOs. The reason why one suffers and other finds top rankings is the SEO techniques and quality of content.

There are shortcuts to top rankings and there will always be, and that’s what every Google update brings. It brings new ways to stop spammers going at the top, and sites with appropriate SEO and content to get on top.

But why despite unique content, proper SEO, some sites never find a way to top?

As mentioned above, this is why Google is so keen to update its algorithm regularly. Google keeps an eye on the backdoors some SEOs may use to find top rankings, and later, they devise a strategy to close those doors.

All in all, if a site suffers a significant drop in traffic after Google update, that means their SEO wasn’t appropriate.

Moreover, Google also makes some changes in the priorities of factors that are Google’s criteria to evaluate the quality of the content you post. Like having keywords in the H1 tag, meta description including keywords and so forth.

How To Survive Google Algorithm Update?

It all boils down to the one rule: Stick to the basics!

Yes, if you have done basics right, you can survive any algorithm. In fact, every update will take you higher, and positively affect the rankings of your site.

Those websites that experience a dip in traffic after the update is due to inappropriate SEO. Back hat SEO like spamming, keyword stuffing and duplicate content are bound to get penalized by Google. Furthermore, keep your content unique and social media active. This is a clever strategy to stay on top any time, by utilizing your social media platform. If you manage to build a strong social media audience by entertaining them there, you have a greater chance of maintaining the stream of traffic to your site.

If your website traffic decreases after Google update, you need to audit your site:

• Content: Despite the fact that you always post original content, still it is worth checking if the content is 100% unique or not. Google does not tolerate plagiarism and unique content has been its topmost priority in every update.
• UX: Google gives a significant amount of importance to User Experience and those sites that fail to meet its standards, never get on top.
• Backlinks: Backlinks can create trouble for you. Use cognitiveSEO links analysis toolset to audit your profile. The tools can help you to spot spammy links with its unnatural link detection feature.
• Appropriate Meta Descriptions: Make sure you write meta descriptions and they describe your content appropriately.
• Speed: Check out if your pages are opening quickly. Low opening speed of your web pages can harm your rankings and traffic.
• Rule Out Penalty Possibility: In the end, make certain that your content and everything meets the Google standards. Moreover, you are not violating any of the Google rules that might end you being penalized by Google.

Takeaway

After Google’s June 2019 update, many websites complaint about drop in traffic, while others experience a sudden increase. The thing is, those, that were running on inappropriate SEO, were finally spotted by Google. As a result, they had to bear penalties and decline in traffic.

On the other hand, the ones that never got to top despite quality content were spotted and rewarded for their perseverance. The message is simple, devise a better SEO strategy, work daily, and get results – no black hat SEO, no spamming and backdoor entries!