YouTube Music launches new personalized playlists

YouTube is going to introduce newly personalized Music playlists titled ‘Discover Mix,’ ‘New Release Mix,’ and ‘Your Mix.’, revealed YouTube’s Chief Product Officer, Neal Mohan at TechCrunch Disrupt SF 201.

“Our YouTube Music app has been out now for a couple of years, we’ve launched the YouTube Premium service and the app and now 71 different countries,” said Mohan. “And as we’ve rolled it out, we’ve gotten lots of feedback from our users about what they’d love to see,” he continued.

“And one of the things that they tell us repeatedly is, they love the fact that, through a combination of things like machine learning and human beings that are music lovers, we put all this great music in front of our users in the YouTube Music app,” he said.

Your Mix is a playlist that contains the information about what music you love – the music you love with songs you haven’t heard yet. But its core focus will be on the kind of music you love listening.

The mixes will be updated weekly and made available to all users worldwide. They’ll be found on the “Mixed for You” shelf on the home screen, or you could search in the app.

All three will launch sometime later this month, but YouTube doesn’t have an exact date.