WordPress has been around since 2003 and it is estimated that 27% of all websites use WordPress. Why? Why WordPress has become so popular that it has become ubiquitous?

WordPress started out as a mere blogging platform, but its not a full-fledged content management system. The reason for WordPress’ rapid growth is its easy-to-use interface and plethora of plugins available. Before WordPress, the concept of web development was complex and far beyond the comprehension of a common man.

But now, with WordPress dominating the web world, anyone can create a simple website/blog for his personal use in a few hours.

The WP developers community introduces new plugins regularly, thereby making the process of development easier and fast. You don’t have to spend hours creating layout anymore, paid/unpaid themes are available for you to use. Paid and unpaid plugins help in SEO and in almost every aspect of web development, that’s why companies prefer WordPress over any other platform. Its easy-to-use CMS allows anyone to make changes in it, by simple drag and drop.

Here are some of the reasons why you should use WordPress:

Customizability

WordPress offers a plethora of themes for your website – some of them are free while some are paid. This eliminates the time and efforts required to set an attracting layout and then building categories. All can be done by simple drag and drop.

WordPress also allows you to add some features to your website to make your website function as you want. You don’t have to learn to code and write long codes. Moreover, if you know web programming, you can customize available themes according to your needs. Various plugins are available to assist you in SEO, creating Contact forms, and security, etc.

Responsive

Google is now penalizing those sites that are not mobile-friendly by ranking them lower. Most of the themes that WordPress offer are mobile-friendly.

Making a website responsive by coding is a long task and only someone with suffice web designing knowledge can do. WordPress’s mobile-friendly themes allow anyone to create a responsive website and reach diverse audience easily.

Security

WordPress staff constantly update the CMS and integrate new plugins with it to maintain security. WordPress security is another reason why it has become popular in the last few years.

Despite all these safety measures, a user should be cautious enough to not download plugins from untrusted sources.

Easy SEO

All WordPress websites are SEO friendly. Popular search engines, like Google and Bing, rank websites that use WordPress higher. Let’s have a look at how WordPress improves the SEO of your website:

• fast loading speed
• better User Experience
• image optimization
• easy generation and submission of XML sitemap to search engines

Open Source & Free

Word Press is open source and free. Even if your website starts getting a significant amount of traffic, they still don’t charge a penny. Because it is open-source, you can alter your website and make changes in layout and functionality as you want.

Multimedia support

Websites with multimedia experience more traffic than the ones that are happy to go with plain content. With WordPress, you can easily embed videos and images into your website, to make your content more catchy and attracting.

Best WordPress Plugins To Use

One of the things that make WP stand out among other CMS is its plethora of plugins. With several paid and unpaid plugins available, anyone can add a feature into his website by simply installing a particular plugin.

Although there more than 54000 plugins available, but some of them are essential for every WP website

WP Forms

Every website needs a contact form to let your visitors get in touch with you. WPForms is a plugin that allows you to create a simple contact form, survey forms, polls and all other types of online forms just on just one click. Now you don’t need PHP and HTML knowledge to create forms, just one click, and your form is ready!

Yoast SEO

Search Engine Optimization has never been so easier before WordPress. SEO Yoast is a plugin that allows you to add meta tags, generate sitemaps and connect your site to Google Search Console. Yoast is one of the most popular SEO plugins of all time due to the flexibility it offers. It offers comprehensive solutions and tools to improve the on-page SEO of your website.

Sucuri

Security has always been the biggest concern in online business. Sucuri’s WP security plugin is probably the best protection your website can have to keep the hackers and trespassers away. Sucuri monitors and protects your site from malware threats, brute force attack and every other type of attack. If you don’t have a firewall, then you need to add one today!

MemberPress

It is a very effective plugin that helps to build online communities and membership sites using WordPress. Memberpress lets you create subscriptions and restrict your content to only those who subscribe. It works fine with all popular payment solutions and plays nicely with online stores using WooCommerce.

SEM Rush

SEMRush is a very popular all-in-one marketing toolkit for digital marketing professionals. It has powerful tools to help you improve the SEO of your site, traffic strategy, social media, and content. One of its biggest traits is that it can gather competitive intelligence on your competitors, allowing you to dominate your industry and outrank them!

You can also do keyword research, backlink audit, spy on competitors, ad strategy analysis and more.

LiveChat

It offers an easy way to connect with your visitors – particularly for business and e-commerce website. It is very easy to use and can be easily added to your WordPress site.

With its ton of optimization option and mobile app feature, you can connect with visitors on the go. It loads fast and offers a great user experience.

WooCommerce

Woocommerce is a popular e-commerce plugin with its user-base of over 4 million websites. It endows you all the powerful features that you need to create an online store. Over the years, it has become the most-dominant WordPress plugin that is an essential part of every e-commerce site.