In this digital era, you must have come across the term “SEO”. For an online business, SEO holds cardinal importance as it is the most effective way of marketing, today. Be it a startup or an established business, SEO is necessary to stay on top. 

Survival in online business is tough, and getting on top takes a significant amount of effort. Unlike traditional marketing, in which you can market your product anywhere, online marketing is quite different. The first hurdle is to reach your audience, only then you’d able to communicate with them.

What if your product/services are of top quality, yet you are unable to introduce it to your prospects? That’s where SEO comes into play.

In this article, we’ll tell you what is SEO, why it’s important and how does it actually works. 

What is SEO?

SEO stands for Search Engine Optimization. In short, it is a set of rules that help you to rank your website higher and given cardinal importance in ranking factors by search engines. Though, most of the focus is given to Google due to its vast audience, yet we shouldn’t ignore other search engines as they can help us to meet our goals. But not to as greater extent as Google can, certainly.

Is SEO all about keywords?

You’re absolutely wrong if you think this. SEO is not just about keywords but covers a broad spectrum of other factors related to your website , which may sound irrelevant to you.

From your website’s mobile friendliness to your website’s loading speed, image descriptions, meta tags and a lot more counts in it.

What does an SEO do?

An SEO’s role is to design an effective strategy that will improve rankings. Moreover, he regularly checks the impact of Google updates on traffic, and devise new ways to get higher in search. 

Though, there is no fixed set of techniques, and SEO techniques may vary from business to business, but basic SEO factors remain same.

An SEO understands the logic behind Google’s and other search engines’ algorithms, and maintains the site according to that. His other responsibilities include keeping an eye on competitior’s activity and strategizing new ways to stay a step ahead of them.

How much do we depend on SEO?

As claimed by Net Market Share (as of August 2016) the share percentage, in terms of the use of Search Engines, Google easily dominates the market with over a 71.11% of searches made. All up,there are about 3.5 billion searches made every day using Google, and 1.2 trillion searches per year worldwide. 

You can’t ignore these stats, if you are seeking ways to establish your online presence. These numbers are enough to highlight the importance of SEO. The more people you reach, the more you can sale. 

Not only for companies, but for bloggers and other other influencers who want to communicate their thoughts to people, SEO matters. As seen, many people work hard to produce top-notch content, but end up quitting due to no traffic. Adequate SEO can not only build your online presence, but open up other ways of earning in the form of AdSense, Affiliate Marketing ,etc.

What are the fundamental principles of SEO?

Though Google regularly updates its algorithm to improve its ranking system – keeping original content at top- but some principles remain constant and the heart of SEO. So, if you’re interested to learn SEO, read till the end and memorize each principle we mention below.

1.Relevant and Optimized content

The first, and basic principle of SEO is optimized and relevant content. Don’t post irrelevant content, it will lead you to doom. Once the reader read irrelevant content on your web, don’t expect him to come back.

A lot of people used this technique to bring traffic to their site, but they ended up being penalised by Google due to high bounce rate. Make sure , your title and headings are according to what you write. 

By optimized content, we mean content according to the keywords, and fundamental SEO principles: put your keywords in titles and headings and use it in the content where it is necessary. 

Only add keywords where they fit. Never add keywords unnecessarily in your content, as it will spoil the quality of it.

In addition to keywords, don’t forget to write meta descriptions. If possible, incorporate your keywords in them too.

2.Mobile friendliness

According to an estimate, 50 percent of traffic worldwide comes from mobile. If your website is not mobile friendly, its time to polish it. Webemax can help you in this regard.

what does mobile-friendliness mean?

By mobile-friendly website, we mean a website that performs equally well and can fit into any screen, be it a mobile screen, iPhone, or any other gadget. 

For a website to rank higher in Google, it must have:

• User-friendly interface
• Responsiveness ( can open on any screen, and content is visible as good on small screens, as it is on big ones)
• Fast page opening speed

3.Links matter, even in SEO

 Links play a vital role in SEO, regardless of the type of business. Strong links are bound to bring more traffic and enhance credibility. The top quality links you acquire, greatly impacts your website’s SERP, positively. To build a strong SEO strategy, one should invest time and money in link building as their results are always terrific.

The businesses you are connected with, and with whom do you work, matters a lot for your visitors.

For example, if your product/ services are mentioned by an influencer or linked to an influencer’s page, your business will become trust-worthy for your consumers.

In contrary, if you connect with the wrong person, people will assume you to be belonging to the same category. Be wise while building links and choose the right person/platform to connect with.