In the constantly evolving Web Design era, it’s necessary to follow the latest trends and keep your brands on the cutting edge this. The concept of Web Designing is no more just about designing formal layouts and designing plain navigations.

Constant innovation is the demand of today’s web design, to keep your audience engaged. In this article, we’ll discuss the top 5 web design trends and how much they can impact your brand.

1. Gradients, Bold Typography and Color Blocks

Gradients are here to stay and give your brand an aesthetic look, only if you use them wisely. Last year, we saw the emergence of large swaths of colors, with bold typography. This trend is likely to stay for some time.

Humans can be easily impressed if you pick your color combination intelligently. The colors you give to your text and different paragraph must instantly grab the attention of your user. Key points like quotes, stats, etc presented in different colors help the reader to spot the relevant and important information instantly.

The possibilities are endless when it comes to this color scheme – you can use any color of your choice to use in your web. 

2. CSS Animations

Though animations are nothing new to web designers but they keep getting better. With the continuous development of technology, it is getting easier to create interesting and complex animations.

Today, animations are considered as an important part of web design. Clearly, animations are going to stay as a hot trend in web design, for a long time. Many top websites use are using animations today to make their web design aesthetic. Particularly in tech websites, well-designed animation can enhance the credibility of your platform and content.

3. Storytelling Through Websites

As more and more companies are emphasizing storytelling in their web content, you need to design your website according to that. Content in a story-telling style, tells the reader why a certain product or service is important for him. And why it’s the best of its type.

The design should be ideal for storytelling content to be more impactful. By writing content in storytelling style, you can compel more people to purchase products and services. And for this purpose, you must use animation, compelling diagrams, and second-person voice to tell stories through your website.

4. Chatbot

Artificial intelligence has taken the website design to a new level. Now a website can enhance its user experience -UX- by providing chatbot to answer your every query, 24/7.

Chatbots are expected to rule websites in upcoming years and remain a trend for some good time.

Bear in mind, an inappropriate chatbot will harm the design of your web. Before setting up a chatbot for your web, have a good look at your web’s design, and decide what kind of chatbot design will fit in it.

5. Fewer Loading Spinners

As Google is emphasizing more on UX for good SEO, any aspect of your design that annoys your user must be removed. No one really enjoys these loading spinners anymore, literally. 

Further, these loading spinners affect the loading speed of a web page. As we all know, Google is now penalizing those sites, with high loading time. However, you may add one or two if they don’t add further weight to the load of your web.