Amid the chaos of competition in today’s world, every online business is trying its best to make their website look more attractive and user-friendly. A website is considered to be the face of any company, and an alluring face can help a company to grow! Before the concept of responsive web designing emerged, the users found it hard to access a website on smartphones — content was not properly visible on small devices. This led the community of developers to think for a design that would fit not only monitors but smartphones, tablets and other gadgets!

What Is A Responsive Website

Responsive web design means designing a website that can adapt to the size of any viewport. The goal of responsive web designing is to render the content properly on any screen and improve the user experience who access your web from different devices.

The primal benefit of responsive web design is its loading speed — responsive website loads faster and helps in SEO. Users don’t have to resize to view the content properly, a responsive website adjusts itself according to the screen! Responsive designs have proven to be very lethal over time to stimulate the sales of any company and build a reputation in the online market.

Why You Should Go For a Responsive Website

Cost Effective

Responsive website design cuts down the cost of your development and saves your time. To develop two separate websites, one for a traditional desktop and one for small devices will cost you much more than a single responsive website. Managing two different websites simultaneously will also be a problem.

Helps In SEO

Responsive websites, because of their better user experience, are likely to be ranked higher by Google. A responsive website shows the content in an organized form and this helps in improving the user experience on your website.

Responsive design also decreases the loading time of your website substantially and users don’t have to wait long for the a certain web page to open,

Increases Sales

Managing two different websites simultaneously can be very dreary and difficult. Having one responsive website for all size of devices can remove barriers like functionality, consistent look, and feel. A website that looks sleek, modern and user-friendly creates customer satisfaction and revenue!

By having a responsive website, you provide your customers with a convenient platform to shop online and save their time and energy.

Improves User Experience

A responsive web design improves user experience, hence retention rate increases. Any online platform that is according to psych of a normal human being, is likely to sell more and enhance their overall business growth. When a customer finds your online platform easy, he would love to shop more and more there and might bring you a few new customers as well!

What Statistics Say About A Website Design

• By increasing the loading speed of your website, you can prevent the loss of 7 percent of possible conversions. (Infront works)
• 38 percent of visitors stop engaging with a certain website if the layout or content of that website is unattractive. (Blue Corona)
• 48 percent of people cited that they determine the credibility of a website by evaluating its design. (Blue Corona)
• 47 percent of users expect a web page to load fast — in 2 seconds or less. (Blue Corona)

Hence, it is clear that without a responsive website, you won’t be able to keep your customers engage in your brand for too long and they’ll find something better than you soon — who will be able to entertain them slightly better than you.