Parallax Scrolling

As the world of technology continues to evolve, and responsive websites have become a norm, there comes another mind-blowing concept of parallax scrolling! Parallax effect involves foreground images and moving backgrounds at different speeds that create the illusion of 3D depth.

Programmer can reach parallax graphics in different ways but all of them requires extensive knowledge of front-end development languages. In general, it depends on the logic that a developer uses to create parallax scrolling. A developer may create different layers then more them at an uneven speed. Or, the programmer can create sprites of an image, in the form of avatars that move within a landscape.

The revolution of parallax scrolling website design is getting popular across the internet, bringing the user experience to a new level where the user enjoys every moment he spends on an online platform! Like before, an unresponsive website was considered backward, today, websites that lack parallax scrolling are considered behind the trend.

Parallax scrolling may not be very popular yet, but its the future. Like responsive websites, soon parallax scrolling will become a norm.

How Parallax Scrolling Improves UI & UX

Moving Backgrounds

Animations and moving backgrounds amaze users with their creativity and make them spend more time on websites with astonishing graphics. A website needs the traffic to improve ranking, promote the brand, generate revenue and grow business. In all these aspects, parallax scrolling helps a website. Also, parallax scrolling leaves a mesmerizing first impression on the first visit of their potential customer!

Innovation

Human beings love innovation, and they tend to pay more attention to the platforms who constantly develop new things to entertain their audience. Parallax scrolling improves user interface and with its eternal beauty convinces the user to visit again!

Story Telling

On many websites where the author may want to visually tell a story or a news site might want to publish news visually, parallax scrolling is the modern way for them to reach their goal. By parallax scrolling, the user can easily grasp the message behind the content but also remember it for a long time.

News sites in particular use this scrolling to tempt the user to stay for a long period and don’t leave before reading the full news.

Visual Marketing

Parallax scrolling helps in visual marketing of a product. A product can be marketed effectively with parallax scrolling and sales can be increased. Customer can be easily persuaded to buy a particular product by using quality graphics in the form of parallax scrolling, animations and so forth.

Not every customer has the time to read the content of a certain product but if they find the product visually tempting, they might assume that the product is of good quality.