Have you ever wondered why some marketers seem to carry a magic wand that helps them to drive sales while some struggle to persuade even a single prospect?

Despite having the same qualification, some achieve extraordinary results while some quit when they are unable to sell anything.

Similarly, two people of the same qualification and background write content on the same topic, but results are different. One gets “oh wow!” reviews, while the other one gets no reviews.

Content marketers make a huge mistake by immediately start writing without planning. People read your content to learn new things or to know about the benefits your product/service .

Neither they have the time to read an irrelevant chunk of content, nor they return to such platforms in future. Rarely people go through the whole content, and more often than not, they skim.

So, how do you write content that is catchy and persuading?

For that, you need to incorporate human psychology into your content. Yes, first of all, understand the psychology of your targeted audience and write according to that.

In this article, we’ll share a few psychology hacks with you to improve your conversions.

Appeal to emotions and win a customer

An average product can be sold to million with effective marketing. Conversely, an up-to-notch product will never get attention, if not marketed properly.

Content marketing is an art, and in which you have to trigger emotions of your prospect. First of all, understand who is he and what does he want?

Then you can research and write in such a way that would persuade him to buy your product.

Once again, remember, no hype, be precise. However, you can demonstrate the benefits of your products by giving real-life examples. In addition, you must convince him through your content that the product is unique and perfectly fits the user’s needs.

The more appealing your content is, the more you can sell. And to make it appealing, get behind the eyeballs of your customer, learn how he sees a particular problem, and present your solution according to that.

Positive Content

Positive content is bound to get more shares and likes. When you write positive content, people don’t mind spending time on your page. The reason is, they feel mentally stimulated.

Don’t point negative aspects of your competitor’s products, instead talk about the benefits of your product. By being positive and discussing your product’s uniqueness, you can boost your sales and enhance credibility. People read your content to learn about your product, and why is it different from your competitors, so demonstrate them.

Bear in mind, the moment you derail, your reader is likely to leave your page. So, stick to the business, be positive and add emojis to communicate effectively with your prospect.

Cost-benefit analysis

Another proven way of persuading a potential customer is to use cost-benefit analysis.

In this type of analysis, you talk about the cost-effectiveness of your product. You have to convince your user that your product is of high quality and the price is reasonable.

In addition, you can also mention the current rates of a product/ services you are offering. By comparing your rates with the market rates, you trigger the emotions of your prospect.

“Boy, this offer looks good”

“I can’t afford to lose this offer”

“This is the best product available in the market in affordable rates”

To do this, you may have to do thorough research. Content with appropriate research can yield significant benefits. When you add numbers in your content with reference, people begin to trust your content. And trust is the thing that can bring them back to your page in the future.

Testimonials

Adding testimonials in your content will enhance your product’s credibility. While shopping online, people emphasize a lot on the reviews/ testimonials.

Pick the best of testimonials about your product, and incorporate them in your content.

While adding testimonials, be diligent about where to add them. If the testimonial is about quality, add this testimonial where you talk about the quality of your product.

If the testimonial praises the quality and low rates of your product, add it where you’ve talked about both.

Add Multimedia

Nowadays, people prefer multimedia content over text content. So don’t bother to write tons of text, as it won’t do any good to your user. Instead, prepare catchy multimedia content, that would instantly grab your user’s attention.

Get in the habit of using plenty of visuals on your website, blog posts, and emails.

Devising and writing numerous catchy sentences can take a significant amount of time. On the other hand, multimedia content takes less time in preparation and promise better results.

Make sure the content you prepare is catchy and comprised of the latest technology. Animations and sliders with chunks of text can also do the job. Moreover, multimedia content does not require proofreading. In the case of text content, proofreading is must and may take a considerable amount of time.