How can you identify your web audience?

A content marketer’s success ultimately depends on how well he knows his audience. You can’t craft right content if you don’t know for whom you’re writing.

Similarly, if you don’t know who is your true web audience, how are you supposed to prepare content for them? 

In this article, we will tell you how can you identify the true audience and introduce your brand to the right people.

Why should you define your target audience

There are many reasons to define your target audience before you proceed:

• To design your marketing campaign according to your target audience
• To save money and time by not marketing to the wrong person
• Marketing a top-notch product to the wrong person will earn you nothing
• When you have characteristics of your target audience in mind, you can develop a product according to that

You can’t sell one product to people of all ages, culture and sometimes religion. At the same time, there is a possibility that someone from your non-targeted audience may buy your product. This makes the process of identifying your audience difficult. However, there’s still a plethora of ways you can do it!

How do identity who’s your targeted audience?

Build a persona of your ideal customer

It is essential that you must make a fictional persona of your customer in your mind. This includes, how many kids he may have, where he spends his weekend, and so forth.

The better you understand your customer, the more you can sell him. 

Once you’ve fully comprehended who is your ideal customer, you can create content according to what may trigger him. Otherwise, your content will never produce the desired results.

Connect with your customers

Add a User Form and get all the info about your website members, including their age, gender, hobbies, etc. Once you have learned about what age group and gender are regularly visiting your web, you can prepare content according to them.

Further, if you are selling a product through your web, you can learn about what kind of people are particularly interested in buying your product.

Google Analytics

Google Analytics is a very handy tool to learn about your visitors’ behavior. You can sort out your visitors in terms of groups and ages. In this way, you can learn about the user behavior metrics such as bounce rate, time per session and pages per visit.

You can also learn which page is getting more views. This terrific insight helps to monitor the web site’s progress and take necessary measures if the traffic drops. 

Facebook Ads

Facebook has a robust ad platform that allows you to learn about the Age and Gender of your audience. Age and Gender insight comes handy when you design your marketing campaign and content. 

Further, you can also understand the demographics of who is clicking on your ads and who leaves comments and reactions on it.

Linkedin Ads

Though Linkedin Ads don’t provide specific age and gender segmentation, they do provide information on seniority level.

It gives you insight about if ad clicks are coming from entry-level employees or senior-level decision-makers. It further helps you to know about the industry and job title of a particular group, taking interest in what you offer.

Conclusion

To conclude things up, I must say there are tons of ways to learn about your true audience. We only discussed a few of them in this article, neither can we add all of them in one single article. The thing is, you must identify your true audience before proceeding further. Use any tool that helps you to learn about your audience’s behavior.

You can also use your knowledge. Observe things around you, and learn about the cognitive behavior of people of different ages and gender around you. After thorough research, figure out which group can be your potential prospect and strategize your content, marketing campaigns according to that.