Dropbox is reinventing itself
Dropbox wants to shed the tag of just a ” cloud storage service ” and aims to become a provider of “a calmer and more focused working environment”.
Recently, the cloud biz launched what it calls “Dropbox Spaces,” which extends the services to messaging app Slack, video conferencing service Zoom and list-making app Trello. The idea behind is to facilitate work teams of all sorts and IT admins who might be able to get a better handle on the accretion of services and software that employees frequently use.
It works on the simple and shared folders that Dropbox is known for and evolves them into what the company calls “Spaces”.
CEO Drew Houston spoke at Silicon Valley in his speech about how the new service will help deal with everything from climate change to healthcare by “harnessing our collective intelligence,”. He further believes that his new product might bring that most elusive of qualities to billions by eliminating modern life’s “constant distractions”.
The company also gave a demo, which revealed that it’s basically the same design as the current Dropbox but with slight changes. Slack-like channels running down the side that pull in content, from Slack messages and Trello list to Zoom transcripts, into one spot.
The idea is to facilitate employees by providing spontaneous workspaces for specific projects and suck in all the content from other places in one spot, to make the job easy.
Let’s say, if you want to drag a file from Dropbox into an existing Slack channel, the Dropbox’s system will automatically create a new folder with the same name and suck in all the content that is relevant. Moreover, you can also edit files within a Dropbox channel and do things like start a Zoom call with other members of that channel.
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