The term Search Engine Optimization refers to the set of techniques, tactics, and activities used for ensuring that a website can be found among the top results on Google or any other search engine. When people search for a keyphrase or word, relevant to what a website is offering,...
Being multi-channel is one of the key features in the modern digital environment. Establishing a credible and appealing presence in those channels helps you to build contact with potential customers and extend your clientele! Mobiles apps are undoubtedly the most powerful tool for contacting the audience we target, and win their trust by dedicated services! Many business...
A landing page is considered as one of the important tools in marketing because it brings awareness to specific content. It urges the visitor to submit information and get data in return that increases the conversions! In more simple terms, a landing page is a page, where a website visitor “lands” on. Some people confuse a...
Digital Marketing is about getting connected with your audience in the right place and at the right time. In this age of digitization, the best way to connect with your customer is online, where they spend a significant amount of time. It may not come to you as a surprise that the market place...
The Hypertext Preprocessor -- commonly knows as PHP -- allows web developers to create dynamic content that interacts with databases. PHP is used for developing web-based software applications There are several PHP frameworks available in the market to make the developer's job easy and the process of web development fast! Let's first understand what are PHP frameworks: A PHP framework...
E-commerce is a word that defines any kind of business that sells and purchase products/services through electronic systems, mostly, computer networks and the internet. For the last few decades, e-commerce has grown at a rapid pace and attracted many retailers who were previously offline, to show their presence online too! Now, why those retailers who were...
A well-designed infographic can help you elaborate a complicated subject or turn an otherwise dreary subject into a captivating experience! Adding catchy content like infographics to your website is one of the most effective strategies in an overall digital marketing campaign. Ideally, an infographic should be visually engaging and contain a subject matter that your audience...
By definition, branding is a simple yet effective marketing practice in which a company creates a name, symbol or a design that is easily identifiable as belonging to the company and stays distinguished from its competitors. Better the branding is, higher the chances of a company to stand out among its competitors. Companies...