To generate more traffic on your page, and promote your brand, you need a solid blogger outreach strategy.

But how can you develop a solid blogger outreach strategy?

Though blogger outreach can be time-consuming, it can bring more traffic to your website. That will ultimately help you to meet your goals.

So, what do you need to place a solid blogger outreach strategy?

Are there tools that can help you in this matter?

In the beginning, you may find it difficult to decide what to do first. Should you guest blog? Should you start link building? Which option is the most optimal one? What to do first and what should be done last?

Luckily, there are tools available to help you to reach out top influencers, who may help you to meet your goals.

How do you develop a solid blogger outreach strategy?

To develop an effective blog outreach strategy, you must

• Understand the Need for Bloggers,
• Set Goals,
• Find Relevant Bloggers,
• Collaborate with Bloggers,
• Measure Results

Top 6 Tools to connect with influencers

1. BuzzSumo

BuzzSumo is a popular tool, that we use for outreaching bloggers. However, it is used for various purposes including researching blog post titles and seeing your content’s performance on social media platforms.

How do you use BuzzSumo for outreaching bloggers?

It’s simple. 

Use the tool to find top performing content in a particular niche. Then reach out to the appropriate party to introduce yourself and make your pitch.

You can write a guest blog or link building, that might benefit you both. 

BuzzSumo is easy to use and its features prove handy to search for the relevant niche.

You can filter by type or location if you want to find a particular type of blogger or blogger by location. It will also show you top content, and the total number of shares.

2. Pitchbox

Pitchbox is second in the list. It lets you create connections and discuss partnerships with the top influencers in your search engine space. Some of the top features of Pitchbox are:

• Prospecting. Helps you to find targeted bloggers in your niche, including contact information, social media profiles and more.
• Scalable outreach. By using templates, you can personalize each outreach as a means of increasing your response rate.
• Automated follow-up. Lets you to automate follow up that will help you to stay in touch with the prospect, even when you are on a tight schedule.
• Integrated email clients. Manage your emails through it and ensure that you respond timely to your prospects.
• Relationship manager. It helps you to keep separate information about your every partner. This feature helps in maintaining strong relationships with partners.
• Performance reporting. It is important that you keep an eye on your performance. What worked and what didn’t? How can you improve your outreaching further?

 Pitchbox offers a plethora of features to assist you in effective marketing. But the thing that matters is how well you use them. Appropriate knowledge of tools and its features is necessary to make the best out of it!

3. Content Marketer.io

The name says it all. The sole aim of this tool is to promote your content. The tool is particularly designed to fit the needs of content marketers.

Its connector feature allows you to schedule and send customized outreach emails through your Google account.

In additions, it has some other features in the form of templates, schedule and tracking to assist you in effective marketing.

It has another handy feature with the name of Notifier. This feature lets you mention other brands in your content and notify them. That may earn you a catchy guest post or a link building connection. In this way, you can build new relationships that later boost your sales by bringing more traffic.

There are enough features in Content Marketer.io to assist you to reach out influencers. It is essential that you must not limit yourself to only a couple of features. Learn every feature to the core, to devise a compelling marketing strategy.

4. Inkybee

Ink and bees both can be annoying, but this Inkybee can help you to build links with some of the top bloggers in your niche. The tools is simple and easy-to-use.

The tool’s simple approach is something that makes the process of blogger outreaching easy. Like other tools for this purpose, it too has a dozen of features to help in different aspects of your link building.

It has Ongoing Blog Discover feature, that continuously scans the internet to find different blogs in your niche and direct you towards more outreaching opportunities.

If you are thinking of giving up because of no significant success, you must give this tool a try. Your time and effort both are important and with its automated features, you can save both.

5. Klear

Klear provides a simple way to find relevant contacts in your niche. You don’t have to spend your precious time in finding contacts. Instead, you prepare emails to communicate with your prospects, and Klear will take care of the rest.

To get started, choose your niche, and discover hundreds or even thousands of influencers in your space. And manage your contacts to mine guest blog opportunities. Upon your email, some will respond while some may not.

Now it’s up to you to decide who can be beneficial for your business and help you to reach a wide audience.

Be wise while choosing whom you work with. The wrong choice will harm the credibility of your business. The good thing is Klear provides a huge amount of data on every search that gives you more options. It becomes easier to decide who might prove trust-worthy and beneficial, after looking at their own platform and the range of audience.