A landing page is considered as one of the important tools in marketing because it brings awareness to specific content. It urges the visitor to submit information and get data in return that increases the conversions!

In more simple terms, a landing page is a page, where a website visitor “lands” on.

Some people confuse a web page and a landing page; there is a big difference!

WebPages are always in a hierarchical structure and may have titles like Homepage, About us, etc.

A landing page refers to a specific page on a website to which every user is directed via a link. It always has specific content and functionality to reach its end goal!

There are two types of landing pages:

• Click-through landing page – The objective of this type of landing page is to entice the visitor to click through to another page. These are mostly part of e-commerce websites!

• Lead Generation Landing Pages – This type of landing pages collect the visitor’s information which enables a person to engage the market throughout the buying journey! This page generally consists of a form to collect visitor data in exchange for specific content or offer.

A professional business website is designed around actions you want your visitors to take, and that’s where landing page holds cardinal importance.

A landing page is aimed to limit the website visitor’s options by presenting only a specific chunk of information.

Landing pages are often used for sales announcements, product launches and so forth!

Landing pages have benefits that make them flamboyant among business websites and could make them an effective marketing tool.

Business websites hold various paths to take but landing pages usually have a more specific action that is designed for a specific purpose!

How A Landing Page Benefits Your Business

Credibility

A landing page offers a credible impression and builds a bridge of trust between your business and your customers.

A  well-designed landing page will give your business instant credibility!

Brand Image

Landing page improves the brand’s image by creating brand awareness and makes the brand look distinguished among its competitors!

Generates Data

It becomes easy to identify the user’s interest by linking a landing page to a particular campaign — this gives a terrific insight into the user’s habits and interests!

By tracking user’s habits, you can develop a strategy for your upcoming campaigns to produce better results and spur your sales!

By having a form on your landing page, one can ask the users for email, and that would benefit your business by growing your email list.

Business Goals

Another salient benefit of a landing page is that it directly supports your business goals such as reaching a new niche market, finding new customers or promoting a new product!

Landing pages benefit the business because they are catered to the specific audience, allowing us to measure success concerning our set goals!