In today’s evolving world, every online business strives hard to get more traffic on their website. Most of the traffic comes from Google search, that’s why ranking on Google matters.

But, the traffic will only come if your website is well managed and SEO friendly. Google’s algorithm is clever enough to evaluate the quality of content in your web and links attached to it.

If Google is not ranking your website, or you are experiencing a drop in traffic, you need to get to the root of this problem.

Luckily, you can fix this problem by going back to the basics. Like improving your SEO strategy, updating of content, etc.

In this article, we will share the secrets behind Google rankings and how to get your traffic back on track.

Static Content

People will only come back to your website if they found your content helpful in previous visit. Therefore, you should regularly update your site’s content. Google’s algorithm also gives priority to frequently-updated sites in organic search. 

Moreover, new content will keep your customer engaged in your website. Every time your customer pays a visit to your page, he wants to see new ideas and new products to solve his problems.

If your website is experiencing a sudden decline in traffic, you need to have a look at your content.

There is no way you can outrank your competitor if he updates content more frequently than you.

Duplicate Content

Duplicate content will land you in trouble, sooner or later, but it’s going to!

Never post duplicate content on your website. By using its algorithm, Google can spot any duplication in the content. And this duplication often results in penalty or in severe cases, permanent removal from Google.

There is no way you can outrank your competitors with duplicate content. Research, write and publish. In this way, you’ll build credibility and traffic both!

Sometimes, unintentional plagiarism in content also causes downfall in Google ranking. Always check plagiarism before uploading content on your website.

Page Speed

Page’s loading speed has a significant impact on your ranking.

People want quick solution of their trivial problems.

Make sure that your website loads fast and your user won’t have to wait more than 3 seconds for a page to open. 

Luckily, there are a few tools available to asses loading speed of your page. Google’s page speed insight can help you in this regard.

Wrong Tracking

Make sure that you’re tracking the right keyword.

The content on your website may be based on outdated keywords.

Few months before you were on top, and not even on the first page, today. This could be because of outdated keywords.

Get behind the eyeballs of a common man and think how would you search for a particular query if you were at his place.

Algorithm Changes

Your on-page and off-page SEO is good, still, your rankings can go down.

Another possible reason for a sudden decline in ranking could be a change in Google’s algorithm.

To stay on top, use effective cross-channel marketing and traffic strategy that includes social media and other marketing channels.

In this way, besides organic search, you can maintain the steady flow of traffic on your site.

Webemax can help you in this regard!

Competition

Of course, your competitors are spying on you. They analyze your content, including how you represent information, how you engage your audience and so forth.

Your decline in ranking could be because of extraordinary content and other SEO friendly strategies applied by your competitor.

Analyze your competitor’s site, figure out how has he managed to outrank you, and come up with a more effective strategy for your web.

Bounce Rate

Have you recently uploaded a video or published fresh content? Was it OK?

Is your website working fine?

How catchy is your landing page?

Bounce rate could be another reason for a sudden decline in rankings. Use Google analytics to learn about user’s behavior and which page needs improvement. 

Penalty For Spamming

Some people use spammy and outdated links as a shortcut to top rankings in Google. They aren’t going to take you anywhere, in fact, spamming will land you in trouble.

Google clearly states that,

“Any links intended to manipulate PageRank or a site’s ranking in Google search results may be considered part of a link scheme and a violation of Google’s Webmaster Guidelines. This includes any behavior that manipulates links to your site or outgoing links from your site.”

Take your time to develop a high-quality link building strategy – Webemax can help you to do SEO of your website, including link building.

If you feel your site is penalized due to spamming or poor link building strategies, you can fix it by:

• Fixing your broken links by building new ones.
• Using PR to get cited in online content or a news article.
• Writing exceptional content and promoting it heavily on social media so people can find it.

Meta Information

Meta tag’s information is essential for top ranking in Google. You tell people what information your site provides through metadata. 

Write an appropriate title in your title tag.

Be consistent with your meta information and don’t forget to fill headers and meta descriptions.

In case you make some changes to your articles, if it is necessary, make appropriate changes to your meta tags as well.

Use keywords in your titles as it is an SEO friendly strategy.

Most importantly, never use same title for multiple pages. You’ll end up competing with your own pages.