4 Effective Digital Marketing Trends for 2019

As the technology continues to evolve, the digital marketing landscape has been disrupted so much that what was effective just a few years ago is now old hat. AI is prevalent today and Voice Search has become common, more innovative ways have come into practice in the digital marketing world. 

Digital marketers are constantly devising new ways to communicate better with their prospects. And that makes it important to stay updated about new developments in the digital marketing world or else you’ll be left well behind the curve. 

Here are 4 of the most important digital marketing trends to watch out for in 2019.

Video Marketing

Lately, Video Marketing has brought revolution in the digital marketing world. Considering its incredible benefits and the credibility it endows to the product, makes it appropriate for any business. It is also time-saving because it saves you from the drudgery of writing long content, thus, you can invest the same time in other productive activities.

Moreover, video marketing allows you to communicate with your online audience. You can catch their attention with an informational or entertaining video, that is made to illustrate the importance of your product.

Email Marketing

Email marketing is a great way to get in touch with your potential customer. Not just get in touch, but stay in touch with the worthy ones. Who knows, when he might take an interest in one of your seasonal offers or a particular product. The thing that makes email marketing effective is your communication/copywriting skills. With an enticing email, you can persuade any customer.

Furthermore, it lets you regularly communicate with your customers, besides your web. Through emails, you can inform your customer about upcoming sales, seasonal offers, special discounts, etc.

Moreover, these emails give you a terrific insight into who is your regular and who is a once-in-a-year customer.

Instagram and YouTube Engagement

Even though Facebook is still the most-used social media platform, you need to consider some other platforms too to promote your brand. Instagram and YouTube have climbed higher in recent years and offer you a huge ground to promote your brand.

Some marketers tend to rely a lot on Facebook, which is not a good idea. You can’t completely rely on one platform to bring traffic, instead, spread your network. Instagram and YouTube are also experiencing substantial traffic on their pages, and that gives you a couple of more platforms to market your product.

Chatbots

Chatbots are like 24/7 guest receivers to your website. They serve for different purposes but mostly they are used to answer simple questions or help a user accomplish a simple task. With the rapid advancement of AI, you can use a chatbot for various purposes:

• Talent recruiting
• Self-service
• Lead qualification
• Shopping assistance
• Website browsing guidance
• Knowledgebase research

Moreover, chatbots are also available for small businesses.

Who would mind their visitor being welcomed by an AI-based chatbot? Of course, this will also assist the visitor in a number of ways and he will o get quick answers for his queries.