Instagram Marketing

Instagram may not be as popular as other social media platforms like Twitter and Facebook are — considering their user base–, but undoubtedly, Instagram has evolved as one of the most used advertising tools for business. Instagram is quite different from Facebook and Twitter.

It is popular for visual communication where people post their selfies, share stories in visual form and despite the fact these features are also available on Facebook too, this platform has still managed to maintain its uniqueness and its user base intact.

it is not only limited to sharing your social life but over time it has evolved into a very effective marketing tool, a platform where businesses can promote their products and interact with their customers. People find visual content more interesting than text, there is a big opportunity for marketers to promote their product. Forget about the complexities of bringing traffic to your site, now you can target your audience by using photos to create a more compelling message.

How Big The UserBase Of Instagram Is?

With over 800 million users from different parts of the world, Instagram continues to grow and open the gate of opportunities for businesses of all size to target relevant audience to sell their services/products.

As compared to Facebook and other social media platforms, you have better chances of finding a customer who’d take interest in your product, because Instagram is mostly used by middle-class and upper-class people.

How Can You Generate More Traffic On Instagram

Since Instagram is known for visuals, to increase your followers, you need compelling content on your Insta. A content that would thrill your user, thus winning you more likes, fans, and shares!

Here are a few proven ways to increase your Instagram traffic:

1. Use images that are appealing and enticing. Use image editing tools to enhance images to blend in well with Instagram.

2. Through creative videos, show the real side of your personality. if your Instagram is for your business, show your product and answer frequently asked questions to keep your users engaged.

3. Hashtags are a great way to bring a relevant audience to your Instagram. Be it your personal profile or business, appropriate use of hashtags will help you in reaching your goal.

4. Be active and update your content frequently. You can bring more traffic to your Instagram by regularly interacting with your followers and share anything that you find interesting for them. Follow as many people as you can to tell your followers that you are social.

How Instagram Marketing Can Grow Your Business

It Helps You To Reach new Audience

With Instagram, you can introduce your business to a vast number of people by proper marketing. The better you promote your business, the more chance your business has of getting spotted by potential customers and getting more shares.

Channels Promotion

Through Instagram, you can also promote your other marketing channels like YouTube, Facebook, and Twitter.Instagram settings allow you to automatically post on your Facebook and Twitter, that you post on your Instagram

Quality Evaluation

Your customers may tag you on Instagram and share their reviews on your products/services. In this way, you can learn about which of your products have satisfied people the most and what people think about you. You can also interact with your customers to get first-hand knowledge of their troubles and their suggestions!

Easy Promotion

Instagram allows you to promote your product easily without having to dig into the complexities of SEO, long content and so forth. Your compelling visuals are enough to keep your customers engaged !